Initial Ideas

As a group we discussed several different genres and artists, looking at various music videos by artists from various genres. at first our ideas were very scattered and we started off by looking for what genres of music would be best suited to creating an interesting and original music video for. For example, we talked about bands like Enter Shikari, but watching their music videos, like the one above, and the music videos of other artists that fall into their genre, we found that the content could be quite repetitive and the music video's follow the convention of having a 'live band' theme, with the band playing live infront of the camera as opposed to a 'storyline' type of music video.

We then looked at artists like Pendulum and the types of music videos that similar artists to them produced. The videos were a lot more abstract than that of the post-hardcore and metalcore bands such as Enter Shikari. Pendulum's sound does retain the similarity with them in their Drum & Bass sound, but instead of crossing it with metalcore they cross into electronic and industrial rock. The music video's for this genre, for example the video above for Propane Nightmares by Pendulum, generally follow an abstracted narrative that doesn't instantly appear to hold a connection to the song. The artists themselves aren't seen playing instruments or in a 'live band' format at all throughout the video and this is something we preferred to the Enter Shikari video

We then looked in the Indie/Rock genre and explored the different artists that fell underneath that. We specifically looked at Two Door Cinema Club and their music video for their song Sun. We liked the mix of narrative and live band within the video and their other videos. They follow a narrative but still retain the bands presence, this is a convention that could allow to explore and experiment with our video more.