This is the promotional poster for Two Door Cinema Club's first album, Tourist History, and the tour they did accompanying its release. The image on The poster is taken from the cover of the first album, so anyone flicking through a magazine that might come across this will see instantly that it belongs to TDCC because they will recognise the image from the album.
The writing is all in a similar font, thin and minimalistic, making it easy for the reader to read over the image. At the top of the page there is the bands name, in the biggest font, so the first thing the viewer sees is the name of the band. This means that the reader will instantly recognise the band, it also implies that this is the most important information. It will also capture the reader's attention. if they see the band name and like the band then they are more likely to read the rest of the poster, hence why it is the largest text on the page and at the top. Below it in slightly smaller font is the name of the band's album. This continues to attract the reader to continue reading, first the band name and then the album name, if they are a fan looking forward to the album they will be excited to read on for any more information. Then finally below that we have 'The debut album. Out now' which informs the reader, incase they didn't know, that the album has been released and is available to them. However if the reader isn't already a fan of the band this might encourage them to give the album a listen. If its the band's debut album then they're relatively new and this encourages people to give them a listen.
It then moves on to a section of smaller text, still in the same font, listing features of the album. The first line 'Includes the new single I can talk' with the words 'I can talk' in bold means that any fans of the band reading this will be excited as the album is the follow up from the bands latest single, letting them know that they don't exclude it from the album just because its a single, but that they include it along with everything else, making the fans feel like they're getting more. Then below that we have, in bold, the text 'Deluxe double disc edition' another bonus for the fans. The fact that there is a double disc edition caters to the variety of fans. Some people may only like Two Door Cinema Club for their music, but other people might like the band themselves more and want the extra content, thus giving them the choice of either album editions.
This is the promotional poster for another of Two Door Cinema Club's tours. This time coinciding with the release of their second album, Beacon. Again we have the band's name at the top of the page, being the biggest text on the page to attract the reader. However this time there's an image of the band themselves on the poster. None of the band's promotional packaging previously has had an images of them on it. This could be a representation of the fact that the band have grown in popularity and their self image has become a slightly larger part of their image. Though the image is not taken in anything that looks like a studio. In fact there's a distinct flash glare in the background and it is plainly taken against a red wall. So even though there is an image of the band, it isn't a perfectly airbrushed studio shot like you'd find on a pop album poster.
Another thing to note is the fact that the promotion of the album itself has been severely downscaled in comparison to the last poster. This might be largely due to the fact that the other poster was for the release of the band's first album, so they wouldn't have been as widely known or recognised by people, where as with their second album they have the success of their first album behind them and a growing fanbase set already so they don't need to promote its release as heavily bc people will have been waiting for it. The colour scheme of the poster matches the image, using reds and whites on a black background and keeping with the minimal style that accompanies so many of their promotional designs.
No comments:
Post a Comment