Research
In the research stages of our project we each analysed different videos by various artists within the indie rock genre and outside of it, to gain a perspective on the conventions of music videos by our chosen artist and by artists in the same and opposite genres. For this we used Youtube to find the music videos and embed them in our blogs to analyse them. This helped us to gain an understanding of what we would need to, or not need to, include in our video. We also researched and analysed different posters and digipaks for these artists to gain an understanding of the aesthertics required to create a convinving and proffesional looking product. We all researched different videos so that once we had finished we could pool our research together to give us an even wider understanding, as analysing all the same videos and ancillery texts would provide with four sets of the same answers.
However the comments section under the videos was filled with stupid and comedic comments so instead of trawling through them all to find genuine ones we created a survey using Survey Monkey to attract an audience that would be answering the questions for the sole purpose of answering them. To spread this we used social networking sites such as Facebook and Twitter. We all posted it on our own accounts allowing it to reach a wider range of people than just our close friends. On twitter it was retweeted and this meant it reached people that I did not even know, giving us a wider range within our audience feedback and thus a better understanding of our audience on more than a regional scale. On a smaller scale we also conducted an interview which was uploaded to youtube and embedded in the blog to give us a personal view on music, contrasting the wide view of the survey.
Planning
In the planning stages I used my blog to display all the research planning and work I had done towards the project. Sometimes I wrote straight onto the blog and sometimes I used other media such as slideshare. I also uploaded JPEG and PDF files and embedded videos from youtube. Blogger is not the blog I used last year for my blog, last year I used wordpress. However to embed a slideshare in wordpress you had to use a particular code and blogger allowed me to sin in using my alread existant google account. It also allowed me to search for youtube videos from the platform of the blog itself and insert them into my posts without the stress of finding it on youtube and copy and pasting links. It also saved pictures I had previously used incase I ever needed to use them again, this saved me a lot of time and hastle and I found blogger a lot easier to use than wordpress.
Production and Editing
During the production we used a Canon DSLR camera, a shoulder rig and a tripod to complete the filming of the music video. For this I changed the exposure and white balance on teh camera to suit the conditions in which we filmed. However we forgot to take some of the pictures of the locations as stills for the digipak and advert and subsequently we had to use stills from the video, which meant that they were not of the best quality, this is something that we needed to have planned better. However through the use of photoshop we corrected the images the best we could and created the best quality products we could with the images we had. The other thing I felt I should have done is shot the stills we did take in RAW format, this would have vastly improved the quality of the images once they had been edited.
Photoshop was integral to the production of our ancillery texts. I had had a lot of experience with photoshop as I had used it during the AS foundation portfolio and over the last two years in photography so it was a programme I was familiar with and confident using. We used different tools to correct the images and achieve the product we wanted. For most of the images we edited the exposure and contrast using either the exposure filter or by changing the levels. On some images I also had to crop and use lens correction for some of the images, in particular the digipak images of the band members stood in front of the shed. For this I had to use the lens correction tool to line back image up with the images of the blank doors that were on the discs. I also had to change the opacity of the discs to show the difference between them and the background and this was done using a selection tool over the bit of the image needed for the discs and creating a layer from it, then copying that layer onto the main digipak. Also on the advert the image we used was landscape and the advert was portrait, this mean that we had to cut some of the image out to fit it in, but instead of cutting it out completely I used the clone tool to create more clouds at the top, meaning that more of the image could fit in the frame of the advert.
For the editing of the music video we used Premier Pro, which is another programme from the adobe suite. We imported all of our footage and used the editing screen to edit each clip and cut it down to the right length, then inserted it on the main project timeline. We inserted the song as a whole first and worked out the timings between each beat to make sure the footage cut to the timing of the music. FOr this we had to extend the scale along the top of timeline to be able to work out minuscule timings. There were a few transitions used to create effect but the entire concept behind the videos editing was this quick jumpy cutting that we used. However, after the video had been completely pieced together we worked out that a lot of the colouring in some of the clips did not compliment the others and this presented an issue. So we applied colour filters and changed the curves on some of the videos to great a bluer more nautical feel to match the style of the ancillary texts. However a lot of the same types of clip are repeated throughout the video so we had to copy and paste each effect onto the same video, for example all of the shots of the lead singer on the beach have the same effect put onto them through copy and pasting.
Evaluation
In the evaluation I have mainly written straight onto blogger as I felt this was a consistent and simple way to present my evaluation but I have also taken screenshots and used images from throughout the project and embedded a video clip in the audience feedback part of the evaluation to vary the types of evaluating I have done. I feel that the use of the videos and images displays my work in a visually pleasing way and shows my varied use of different media technologies.
Photoshop was integral to the production of our ancillery texts. I had had a lot of experience with photoshop as I had used it during the AS foundation portfolio and over the last two years in photography so it was a programme I was familiar with and confident using. We used different tools to correct the images and achieve the product we wanted. For most of the images we edited the exposure and contrast using either the exposure filter or by changing the levels. On some images I also had to crop and use lens correction for some of the images, in particular the digipak images of the band members stood in front of the shed. For this I had to use the lens correction tool to line back image up with the images of the blank doors that were on the discs. I also had to change the opacity of the discs to show the difference between them and the background and this was done using a selection tool over the bit of the image needed for the discs and creating a layer from it, then copying that layer onto the main digipak. Also on the advert the image we used was landscape and the advert was portrait, this mean that we had to cut some of the image out to fit it in, but instead of cutting it out completely I used the clone tool to create more clouds at the top, meaning that more of the image could fit in the frame of the advert.
For the editing of the music video we used Premier Pro, which is another programme from the adobe suite. We imported all of our footage and used the editing screen to edit each clip and cut it down to the right length, then inserted it on the main project timeline. We inserted the song as a whole first and worked out the timings between each beat to make sure the footage cut to the timing of the music. FOr this we had to extend the scale along the top of timeline to be able to work out minuscule timings. There were a few transitions used to create effect but the entire concept behind the videos editing was this quick jumpy cutting that we used. However, after the video had been completely pieced together we worked out that a lot of the colouring in some of the clips did not compliment the others and this presented an issue. So we applied colour filters and changed the curves on some of the videos to great a bluer more nautical feel to match the style of the ancillary texts. However a lot of the same types of clip are repeated throughout the video so we had to copy and paste each effect onto the same video, for example all of the shots of the lead singer on the beach have the same effect put onto them through copy and pasting.
Evaluation
In the evaluation I have mainly written straight onto blogger as I felt this was a consistent and simple way to present my evaluation but I have also taken screenshots and used images from throughout the project and embedded a video clip in the audience feedback part of the evaluation to vary the types of evaluating I have done. I feel that the use of the videos and images displays my work in a visually pleasing way and shows my varied use of different media technologies.
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